Please do your own research and cater to your style of doing business. Don't over think the process and just remember, candidates are normal people too. You do not have to be an expert recruiter, nurse or healthcare professional to have a meaningful business relationships. Just be yourself!
Create quality content
Bland content rarely impresses the audience — especially when your competitor goes all out with messaging and visuals.
The 2019 Hootsuite Social Media Trends Report suggests prioritizing visual content for better click through rates.
Just take a peek at nursing jobs posted on Twitter and it’s easy to see which healthcare organizations went the extra mile on quality infographics, compelling photos and video.
Are you getting the most out of social platforms like Facebook? The Hootsuite report also recommends Joining or creating a Facebook group that specifically targets a core audience, such as job seekers. The group page would attract nurses seeking employment while giving them a platform for discussion.
The idea is to let the audience start the conversation while you lightly monitor engagement — like answering questions as needed. Whether an opened or closed group, make sure to clearly identify the purpose of the group.
Target by job title
Using digital tools like social media platforms is an untapped, human resources recruiting tool. Savvy recruiters use Facebook for nurse recruiting probably realize Facebook changed some of the rules around how ads can be used to reach the target audience.
“With Facebook ads, you can no longer advertise by job title, You can only base advertising on their interests, pages they like or groups they belong to.”
However, by using Nurse.com recruiters can avoid that entire headache and take a more targeted approach.
This mentioned source has thousands of nurses’ email addresses and recruiting campaigns are more precise. The email information allows you to advertise directly to nurses who use Facebook.
Because you then have their email addresses, you now have a guaranteed pathway to advertise to nurses. Not only can you target by job title, with Nurse.com, but you have a lot of different specialties of nurses, so you can break it down even further — like targeting critical care nurses.
When using digital recruiting tools, it’s important to track results. It may take some more set up in your applicant tracking steps, but those steps are worth taking if you want to take a digital recruiting approach and know the results.
Timing the posts matters
The only good thing about the Monday blues — they don’t apply to job postings on social platforms. In fact, it helps drive engagement.
According to a LinkedIn report by Collin Hickey, jobs posted on Mondays perform the best, followed by Tuesday and Wednesday. The views and applications decline as the week continues, according to audience performance on LinkedIn.
Other recruiting experts suggest posting jobs just before lunch or after work — which is when employed folks typically have more time to read them.